Branding for 5AM Club campaign. A program for Microsoft's employees inspired by the successful book of Robin Sharma. Sharma's method suggests an early morning routine dedicated to sports activity, learning, and meditation that starts from 5am while everyone is still asleep. The branding concept based on showing the advantages of being part of the club. The brand message is that we know it's not easy to change habits but it will be worth your efforts. The design contains a branding bundle, registration landing page, and communication materials.