Embody Interactive Video Art

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“Embody” is an interactive video art in which the viewers are asked to make a series of choices, intended to create an illusion that they can affect the visuals. The project is about violence against women and it shows a personal perspective of a violent scenario. Freedom of choice gives the viewer an illusion of control on what happens during the video, although all choices lead to the same ending. This helpless ritual aims to emphasize women’s passive behavior when living in a violent environment.

Role

End‑to‑End Execution

Art Direction

Digital Media Design

Visual Art

Concept Development

Creative Fields

Digital & Interactive Design

Year

2020

Credits

Generative art + Video Editing: Shahar Dayan
Music & Sound Design: Oleg Raichlin, Shahar Dayan
Guidance: Ofir Liberman, Zohar Koren
Font: Cormorant Garamond
Visual Communications Disciplines: Interior and space design, Interface design, Interactive and Experience design, Video editing, Generative art, Sound design.

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