Judea is a cosmetics brand for man. A “Sea Of Spa” new campaign. The concept of Judea based on the holy anointing ritual act of pouring aromatic oil over a person’s head or entire body. Anointing served and serves three distinct purposes: it is regarded as a means of health and comfort, as a token of honour, and as a symbol of consecration. The dark colours and visual inspired from the Dead Sea black mud.