Microsoft AI Playground
Microsoft AI Playground 2025 brought together teams, creators, and technologists to explore the future of AI through talks, workshops, and interactive installations. I led the visual direction for the event, creating a cohesive design language across motion, graphics, and large‑scale digital environments. The visual identity centered on AI as a creative collaborator — blending generative forms, structured systems, and Microsoft’s product language. The goal was to create a visual world that felt intelligent, adaptive, and expressive. The exhibition space featured large‑scale screens and interactive zones. I created custom motion pieces and visual compositions that supported the narrative of AI‑driven creativity and innovation.
Role
Creative Direction
Design Lead
Art Direction
Concept Development
Exhibition & Environmental Design
Graphic Design
Motion Design
Digital Media Design
Creative Fields
Exhibition Design
Year
2025
Credits
Design lead: Shahar Dayan
Design Team: Bijo Hadar, May Algazi
Interior Planning & Construction: Rubi Gal Studio
Styling & Production: Shlomi Ilani
Production: WeCreate, Karnit Hazan, Yarden Lin
Project manager: Orit Yogev
Content: Orit Yogev, Chen Yanovich, Maya Yadin, Maayan Zrihan
Director: Shilo Galay
Technical Producer: Amir Drori
Photography: Ron Rahamim
Microsoft Team: Chen Yanovitch, Orit Yogev, Maya Yadin, Shirly Herman, Jumana Hakim, Sapir Gamliel




















