Music live shows branding and identity design. "Sanserif" is a place for Oriental-Ethnic-Global-Modern music live shows. The artists creates new music that inspired by their traditional past. The branding made by typography only and use 3 different languages that connect together in order to deliver the brand message. The logo structure uses the integration between serif and sans-serif letters which leads to literally wise logo. The grid and the layout in the posters gets complicated as the format grows. The design question the forbidden boundaries in design and experiment new typography aesthetic.