Microsoft Playground & Co

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Microsoft Playground & Co 2024 explored the idea of an AI Renaissance, blending the modern and the algorithmic with the iconic and the nostalgic. The event took place in the unexpected setting of Heichal HaTarbut Tel Aviv, a cultural landmark traditionally associated with classical art and performance. This contrast became part of the concept itself: a meeting point between heritage and innovation. The visual world drew from Microsoft’s legacy - old screensavers, vintage digital motifs, and familiar system aesthetics - reimagined through contemporary AI‑driven techniques. The result was an experience that connected art, technology, and history, celebrating how past and future can coexist within a single creative playground.

Role

Creative Direction

Art Direction

Design Lead

Exhibition & Environmental Design

Concept Development

Motion Design

Digital Media Design

Creative Fields

Exhibition Design

Year

2024

Credits

Interior Planning & Construction: Tziporot Studio
Styling & Production: Tziporot Studio
Graphic design & Branding: Shahar Dayan
Production: WeCreate
AI Images Blue Exhibition: Studio 0304
Content Manager: Chen Yanovitch, Orit Yogev
Director: Shilo Galay
Technical Producer: Amir Drori
Motion Designer: Kathy Ray, Shahar Dayan
Photography: Tomer Foltyn
Video: Ruslan Paul
Microsoft Team: Sivan Meiri, Chen Yanovitch, Orit Yogev, Maya Yadin, Shahar Dayan

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